>

Wednesday, October 07, 2009

Distracted Driving

Distracted while driving for your employer? Distracted by work for your employer while driving? You are endangering yourself, others, and your employer! Companies need to have policies in place prohibiting texting, phoning, or using a computer while driving to avoid liability in the event of a crash. Estimates are that such behavior makes an accident 4-8 times more likely (even with hands-free phones). See this report for more information. Studies also show that this in-car productivity does not make employees any more productive. Think you're not a distracted driver? Test yourself: http://www.nytimes.com//interactive/2009/07/19/technology/20090719-driving-game.html.

FCC Rules!

Beginning Decemeber 1st, bloggers must disclose any payment by companies endorsed in the blog (or on Facebook or Twitter or other similar media). We assume store sites profit the store, but blogs and other media carrying recommendations may look neutral, but be receiving payments for the endorsements. This will apply to small businesses using blogs to promote related products that may offer payments - for example, if I recommend a fitness product on my gym blog, I need to disclose anything I receive in return for the endorsement - free merchandise or discounts, etc. See the New York Times article here: http://www.nytimes.com/2009/10/06/business/media/06adco.html.