FCC Rules!

Beginning Decemeber 1st, bloggers must disclose any payment by companies endorsed in the blog (or on Facebook or Twitter or other similar media). We assume store sites profit the store, but blogs and other media carrying recommendations may look neutral, but be receiving payments for the endorsements. This will apply to small businesses using blogs to promote related products that may offer payments - for example, if I recommend a fitness product on my gym blog, I need to disclose anything I receive in return for the endorsement - free merchandise or discounts, etc. See the New York Times article here: http://www.nytimes.com/2009/10/06/business/media/06adco.html.